what's included

discovery + strategy session
We’ll start with a chat about your business, what’s working, and where you want to go. This helps us make sure my style is the right match for your vision before we dive in.

creative direction concepts
I'll create brand concepts for potential typography, color, imagery, and design directions for you to provide feedback on. This ensures we have an aligned vision before any drafts are made.

logo suite
You'll get a minimum of 2 logos: the primary logo and logo mark to represent your brand. I'll make the call to design more if your brand has a need for them.

typography system
I'll hand select typography pairings for your headings, subheadings, and body text to perfectly fit your brand. You'll get usage guidelines and formatting instructions, too.

curated color palette
You'll get a perfectly balanced color palette for your brand that you'll be able to use with ease, thanks to the pairings and usage guide I'll include.

brand guideline deck
After your final approval, I'll put together a branded comprehensive brand guidelines deck that will give you everything you need to use your new branding.
process
01
inquiry + discovery call
We’ll start with a chat about your business, what’s working, and where you want to go.
This helps us make sure my style is the right match for your vision before we dive in.
02
strategy
I’ll perform a brief market analysis to identify how to position your brand effectively.
I then translate this into a visual direction—a curated mood board that defines the color theory, typography, and aesthetic style for the project.
03
concept + iteration
For branding, I present two distinct visual directions with mockups to help you visualize.
For web projects, you’ll receive a live, interactive Framer preview, allowing you to experience the user flow in real-time.
04
refinement
We fine-tune the details together. Through two dedicated rounds of feedback, we polish the typography, color scales, and interactions until the project feels like a perfect extension of your brand.
05
launch + delivery
You receive a complete suite of production-ready assets and a custom brand guidelines manual.
Whether it's a site launch or a brand rollout, you’ll have everything you need to launch your brand and manage it moving forward.