ela travel
Ela Travel is a startup developing an app and website to simplify and streamline the visa application process. They needed a brand identity that conveyed trust, clarity, and ease of use while still feeling modern and approachable.
I created a cohesive branding system that reflected Ela Travel’s mission: making international travel more accessible by removing the confusion and stress around visas. The visual identity was designed to work seamlessly across digital platforms, ensuring consistency and professionalism from their website to their app.
COLOR & MATERIAL
A palette of deep teals and vibrant blues is paired with soft neutrals to evoke a sense of global adventure, professional trust, and digital clarity.
TYPOGRAPHY
The use of PP Mori provides a clean, contemporary sans-serif experience that prioritizes legibility and a welcoming, tech-forward tone.
LOGO MARK
The custom "L" monogram utilizes fluid, interconnected lines to represent seamless movement and the simplified journey of a streamlined visa process.

PP Mori SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
PP Mori Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789





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