noma

BRANDING & IDENTITY

WEBSITE DESIGN

A complete identity and digital experience for a Japanese furniture brand shaped by the balance of space and structure. Using a restrained, editorial approach and a grounded color story, the design creates a sense of spatial calm that completes the brand’s narrative across all platforms without competing for the viewer’s attention.

(COLOR & MATERIAL)

An "off-white matte" palette and high-contrast dark interiors mirror the tactile textures and architectural shadows of traditional Japanese interiors.

(TYPOGRAPHY)

Minimal, editorial typography is used with generous spacing to create a sense of quiet authority and structural balance.

(LOGO MARK)

The custom wordmark features a structural 'M' that doubles as a minimalist chair silhouette, bridging the gap between typography and furniture design.

CONTACT

anna.bleum@gmail.com

studio bleum

© Bleum 2026